Author: Karin Elbers

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A balanced approach to the passenger journey

Improving passenger experience is a hot topic in the aviation industry. Too often, though, it results in the optimisation of a singular efficiency aspect. That approach is simply too narrow to improve overall passenger satisfaction. A balanced approach between efficiency and experience that considers the...

Ground handling needs more safety

Airplane damage caused during ground handling is estimated by IATA to cost airlines nearly $4 billion annually. Total cost to the global aviation industry is thought to be more than double that. Although the exact cost of this relatively hidden problem is unknown, it’s clear...